johnson & johnson split

Johnson & Johnson split, the 134-year-old healthcare conglomerate, made history in November 2022 when it completed the separation into two publicly traded companies – Johnson & Johnson and the new Consumer Health company. This split marks the end of an era for the iconic company and the beginning of a new chapter in healthcare.

Founded in 1886, Johnson & Johnson Split steadily grew into a diversified healthcare giant spanning consumer health, pharmaceuticals, and medical devices. Well-known consumer brands like BandAid, Tylenol, Neutrogena, and Johnson’s powered the consumer division. At the same time, innovative pharmaceuticals and medical technologies drove the other segments.

However, in recent years J&J faced challenges managing its sprawling business segments amid rapidly evolving healthcare landscapes. After conducting a strategic review, J&J announced plans in 2018 to separate the consumer health business to sharpen focus on faster-growing pharma and MedTech.

The split was completed in November 2022 after securing the necessary regulatory approvals. The consumer health division was spun into a new publicly traded company named Kenvue. It retains iconic brands like Neutrogena, Aveeno, Tylenol, Zyrtec, and Johnson’s portfolio. The new J&J retains the pharmaceutical and medical device businesses, comprising market-leading products across immunology, oncology, neuroscience, and surgery.

J&J expects this split to enable each company to adopt strategies tailored for long-term growth in their distinct markets. As separate entities, they can streamline operations, attract talent and make investments focused entirely on advancing their respective segments.

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The New Johnson & Johnson Split

The New Johnson & Johnson Split
The New Johnson & Johnson Split

The new Johnson & Johnson retains segments producing pharmaceuticals and medical devices. This includes immunology drugs like Stelara and Tremfya, oncology medications like Darzalex and Imbruvica, and surgical tools across orthopedics, surgery, and vision care.

J&J will focus its investments and innovations solely on these higher-growth markets now. The company aims to uncover new pharmaceutical breakthroughs and develop cutting-edge medical technologies to transform patient care. Unburdened by slower-growth consumer brands, J&J expects to accelerate growth and deliver above-market sales increases.

The New Kenvue (Consumer Health Company)

The New Kenvue (Consumer Health Company)
The New Kenvue (Consumer Health Company)

The spun-off Kenvue comprises J&J’s former consumer health segment producing over-the-counter medications, skin health, beauty & oral care brands, women’s health products, wound care & first aid. With $15 billion in annual sales, it enters the market as a top global consumer health company.

Kenvue will operate with more autonomy to pursue consumer-focused strategies. It aims to deepen connections with consumers and retailers to drive growth across e-commerce and traditional channels. The company will also be able to acquire compelling consumer brands to expand its portfolio. Unconstrained by pharma regulations, Kenvue expects to accelerate innovation and introduce new products meeting unmet consumer needs.

A Milestone with Lasting Impacts

The monumental split vaults both companies into new eras brimming with opportunity. But it also entails risk if execution stumbles. J&J is placing big bets that focus and autonomy will enable robust growth as separate entities.

It remains to be seen whether the breakup will achieve the intended benefits. If successful, it could influence other conglomerates to consider similar moves. The healthcare landscape continues evolving rapidly, and companies are strategizing how to sharpen focus and position competitively. Despite legacy ties, more healthcare giants may find promise in parting ways with business segments.

J&J’s consumer health brands have become household names over the decades. But these brands could fade in prominence if Kenvue’s growth stalls. And J&J faces challenges sustaining pharmaceutical innovation and MedTech leadership without consumer revenues.

Nonetheless, the split marks a defining moment in J&J’s storied history. Both companies can now chart simpler, nimbler courses focused entirely on advancing their respective realms of healthcare. While the path forward entails risk, J&J sees separation as the surest way to drive growth and remain competitively positioned for the future.

Read More: Johnson & Johnson Split

johnson & johnson
johnson & johnson

The momentous split of iconic healthcare conglomerate Johnson & Johnson split into two publicly traded companies marks a new era. J&J pursued separation to sharpen focus on faster-growing pharmaceutical and medical device markets while spinning off consumer health as the standalone company Kenvue. Each faces opportunities and risks as independent companies focused solely on advancing their distinct healthcare segments amid evolving landscapes. The historic breakup enables new strategies tailored for long-term growth. Ultimately, J&J sees the split as the best path forward and remains confident that separation will unlock value, fuel growth, and position both businesses competitively for the future. Only time will tell whether this strategic bet pays off.


Q: Why did Johnson & Johnson decide to split into two companies?

A: J&J decided to separate its consumer health business to sharpen its focus on the faster-growing pharmaceutical and medical device markets. As separate companies, each can tailor strategies and investments for their distinct healthcare segments.

Q: When did Johnson & Johnson complete the split?

A: J&J completed the separation in November 2022 after securing the necessary regulatory approvals.

Q: What is the new name of the consumer health company?

A: J&J’s former consumer health division was spun off into a new publicly traded company called Kenvue.

Q: What key brands are now part of Kenvue?

A: Kenvue retains many iconic J&J consumer brands, including Neutrogena, Aveeno, Tylenol, Zyrtec, Johnson’s baby products, and BandAid.

Q: What essential products remain with the new Johnson & Johnson Split?

A: The new J&J retains leading pharmaceuticals across immunology, oncology, neuroscience, and medical devices across orthopedics, surgery, and vision.

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